Good brands have personality and personalities are visible brands.
So what could be more obvious than to use the synergy effects of my communicative experience and my further training as a systemic coach in order to be able to coach brands and products even better, as well as to be able to turn people into visible personalities - i.e. brands - to let become.
Anyone who wants to make a career has to market themselves, ideally become a brand that is visible. Through my extensive experience in developing and managing brands in the B2B area, I know how successful brand management works: How a brand becomes and remains unique, authentic and desirable. With this experience, I can use systemic processes to turn you into a brand that can hold its own in the labor market in the long term.
Dipl. Kfm, minor in psychology, owner of nachtigahl.communications, more than 20 years of experience in the field of development/management of national and international brands - focus on B2B in the mechanical engineering, innovation networks, service and media sectors. Particularly successful, integrative communication concepts can be developed and implemented using the brand psychological approach and the deep understanding of the motives of B2B decision-makers.
I also worked as an interim CMO at EIT Raw Materials and have been Chairman of the Supervisory Board of TC AG for almost 20 years.
Further training to become a certified systemic coach at Wispo AG.